Rakuten Product Manager Intern

Role

Product Lead Sole Product Manager

Team

3 Software Engineer 1 UX Designer 2 QA Engineer Marketing, Legal, Global Publisher, Support

Timeline

Jun 25 - Present

// The Problem

How might we develop a native mobile solution for publishers?


// Design

We developed a cohesive set of social media assets, including branded templates for Instagram, Facebook, and Pinterest. Using a soft, romantic color palette and airy typography, we created visuals that reflected the beauty of Petal & Bloom’s floral arrangements. Seasonal promotions and holiday-themed graphics were also designed to keep content fresh and engaging year-round.

// Result

The new social media visuals strengthened Petal & Bloom's brand presence, resulting in a 60% increase in engagement and a 35% growth in followers over six months. The cohesive aesthetic helped to establish Petal & Bloom as a trusted, premium floral brand, driving online orders and positioning them as a top choice for floral arrangements in their area.

Ashley Cheng

© 2025

Rakuten Product Manager Intern

Role

Product Lead Sole Product Manager

Team

3 Software Engineer 1 UX Designer 2 QA Engineer Marketing, Legal, Global Publisher, Support

Timeline

Jun 25 - Present

// The Problem

How might we develop a native mobile solution for publishers?


// Design

We developed a cohesive set of social media assets, including branded templates for Instagram, Facebook, and Pinterest. Using a soft, romantic color palette and airy typography, we created visuals that reflected the beauty of Petal & Bloom’s floral arrangements. Seasonal promotions and holiday-themed graphics were also designed to keep content fresh and engaging year-round.

// Result

The new social media visuals strengthened Petal & Bloom's brand presence, resulting in a 60% increase in engagement and a 35% growth in followers over six months. The cohesive aesthetic helped to establish Petal & Bloom as a trusted, premium floral brand, driving online orders and positioning them as a top choice for floral arrangements in their area.

Ashley Cheng

© 2025

Rakuten Product Manager Intern

Role

Product Lead Sole Product Manager

Team

3 Software Engineer 1 UX Designer 2 QA Engineer Marketing, Legal, Global Publisher, Support

Timeline

Jun 25 - Present

// The Problem

How might we develop a native mobile solution for publishers?


// Design

We developed a cohesive set of social media assets, including branded templates for Instagram, Facebook, and Pinterest. Using a soft, romantic color palette and airy typography, we created visuals that reflected the beauty of Petal & Bloom’s floral arrangements. Seasonal promotions and holiday-themed graphics were also designed to keep content fresh and engaging year-round.

// Result

The new social media visuals strengthened Petal & Bloom's brand presence, resulting in a 60% increase in engagement and a 35% growth in followers over six months. The cohesive aesthetic helped to establish Petal & Bloom as a trusted, premium floral brand, driving online orders and positioning them as a top choice for floral arrangements in their area.

Ashley Cheng

© 2025