SteadyScrib
Role
Growth Product Manager
Team
2 Co-Founders 2 Product Designers
Timeline
Apr 25 - Present
// Concept
Our goal was to create a brand identity that felt fresh, modern, and approachable, embodying both quality and sustainability. We aimed to showcase The Coffee Collective's eco-friendly values through a clean, minimalistic design that connected with consumers’ desire for high-quality, responsibly sourced coffee.
// Design
We designed an elegant logo featuring natural colors inspired by earthy coffee tones, combined with green accents to reflect sustainability. The packaging was crafted with recyclable materials and adorned with simple, organic illustrations that highlighted each coffee’s origin. A brand guide was also created to ensure consistent visual language across digital and print platforms.
// Result
The rebranding led to a 30% increase in customer engagement and positioned The Coffee Collective as a leader in sustainable coffee within their market. The packaging received positive feedback for its aesthetic appeal and eco-friendly message, resonating with their target audience and setting a foundation for future growth.
SteadyScrib
Role
Growth Product Manager
Team
2 Co-Founders 2 Product Designers
Timeline
Apr 25 - Present
// Concept
Our goal was to create a brand identity that felt fresh, modern, and approachable, embodying both quality and sustainability. We aimed to showcase The Coffee Collective's eco-friendly values through a clean, minimalistic design that connected with consumers’ desire for high-quality, responsibly sourced coffee.
// Design
We designed an elegant logo featuring natural colors inspired by earthy coffee tones, combined with green accents to reflect sustainability. The packaging was crafted with recyclable materials and adorned with simple, organic illustrations that highlighted each coffee’s origin. A brand guide was also created to ensure consistent visual language across digital and print platforms.
// Result
The rebranding led to a 30% increase in customer engagement and positioned The Coffee Collective as a leader in sustainable coffee within their market. The packaging received positive feedback for its aesthetic appeal and eco-friendly message, resonating with their target audience and setting a foundation for future growth.
SteadyScrib
Role
Growth Product Manager
Team
2 Co-Founders 2 Product Designers
Timeline
Apr 25 - Present
// Concept
Our goal was to create a brand identity that felt fresh, modern, and approachable, embodying both quality and sustainability. We aimed to showcase The Coffee Collective's eco-friendly values through a clean, minimalistic design that connected with consumers’ desire for high-quality, responsibly sourced coffee.
// Design
We designed an elegant logo featuring natural colors inspired by earthy coffee tones, combined with green accents to reflect sustainability. The packaging was crafted with recyclable materials and adorned with simple, organic illustrations that highlighted each coffee’s origin. A brand guide was also created to ensure consistent visual language across digital and print platforms.
// Result
The rebranding led to a 30% increase in customer engagement and positioned The Coffee Collective as a leader in sustainable coffee within their market. The packaging received positive feedback for its aesthetic appeal and eco-friendly message, resonating with their target audience and setting a foundation for future growth.